An ode to proofreaders.
Typos can be embarrassing. They can also be costly. And not just for those individuals whose jobs depend on knowing the difference between “it’s” and “its” or where a comma is most appropriate. Last weekend, bauble-loving Texans got the deal of a lifetime when a misprint in a Macy’s mailer advertised a $1500 necklace for just $47. (It should have read $497.) It didn’t take long for the entire inventory to be zapped, at a loss of $450 a pop to the retail giant. (Not to mention plenty of faces as red as the star in the company’s logo.)
Google, on the other hand, loves a good typing transposition. Not only is the mega-search engine’s own name a happy accident (it was supposed to be Googol; the domain name was incorrectly registered), but Harvard University researchers claim that the company earns about $497 million each year from everyday people mistyping the names of popular websites and landing on “typosquatter” sites… which just happen to be littered with Google ads. (Ka-ching!)
Here are 10 other costly typos that give the phrase “economy of words” new meaning.
Read the full text here: http://mentalfloss.com/article/49935/10-very-costly-typos#ixzz2PgSFNcgO ;
--brought to you by mental_floss!
Read the full text here: http://mentalfloss.com/article/49935/10-very-costly-typos#ixzz2PgKFmauT ;
--brought to you by mental_floss!
