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Chinese Messaging App Gains Ground Elsewhere

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The smartphone application WeChat is trying to establish itself as the dominant global player in an expanding market.

BEIJING — Chinese Internet companies have long struggled to establish their products beyond the country’s borders. In 2007 China’s dominant search engine, Baidu, announced an ambitious plan to break into the Japanese search engine market; as of last year, the company said it had lost more than $108 million trying.

WeChat, a mobile messaging application created by Tencent Holdings, China’s largest Internet company, is aggressively trying to buck the trend and establish itself in the expanding global market for smartphone apps. Based on some analysts’ predictions, the company may actually have a sh




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